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Snowboarding News - December 2010
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Thursday, 30 December 2010Davos, Switzerland – As the new year rolls in with a bang, so does the Swatch TTR World Snowboard Tour with two 6Star events set for the month of January. First up is the 6Star O’Neill Evolution set to rock the high mountain town of Davos, Switzerland from January 2nd to the 9th, 2011. Male and female riders from around the world will be making the trip to Davos to compete in both halfpipe and slopestyle formats for a piece of the $125,000 USD prize purse and a maximum of 1000 TTR World Ranking points. O’Neill Evolution is the first 6Star event on tour for the women and the second 6Star for the men, making it a crucial event for riders to bank some major TTR Ranking points. The event will also kick off a string of high profile competitions that will keep athletes busy up until the 2010/11 tour finale in March, the 6Star Burton US Open, where the TTR World Tour Champions will be crowned.
Top Riders on the TTR World Tour Getting Ready for O’Neill Evolution
Both the men’s and women’s riders lists feature some heavy hitters and will bring some interesting moves in the TTR World Tour Ranking. Belgian rider, Seppe Smits, has the opportunity to take over the tour lead and fellow young guns, Sebastien Toutant (CAN), Stale Sandbech (NOR) and Roope Tonteri (FIN) will all be competing for spots in the TTR Top 5. But, all these riders will need to deal with major threats, Iouri Podladtchikov (SUI) and Peetu Piiroinen (FIN), who will also be looking to advance their positions in the Tour Rankings. Podladtchikov has had his eyes on the top spot since the start of the season, “It’s kind of my plan to challenge Peetu one more time and hopefully not let him win that early. Peetu, watch out!” he said, back at the 5Star Burton New Zealand Open, bringing healthy competitive fire to the 2010/11 season.
In the women’s competition, young and motivated slopestyle extraordinaire, Enni Rukajärvi (FIN), will be defending her TTR tour lead against Swiss ripper Sina Candrian (SUI), who is a strong rider in both halfpipe and slopestyle. Kelly Clark (USA), who is a known halfpipe slayer, could move into the TTR Top 5 with a good result at the Evolution, but she will have to ride it out with Ursina Haller, another Swiss rider to watch out for in the halfpipe.
SLS - The New, Progressive Way of Judging
The O’Neill Evolution, along with all other 6Star TTR events featuring halfpipe and/or slopestyle, has adapted the new Snowboard Live Scoring (SLS) judging system for both formats. The SLS system is a transparent way for judging halfpipe and slopestyle allowing riders and spectators to clearly see how judges give points by scoring each trick individually in a rider’s run. Each trick score is added up to generate a total trick score, which is then combined with a total flow score (how well a rider links all tricks in the run) to make up the final score for a rider. The SLS system will also be integrated into the live webcast allowing viewers from around the globe to see the system in action.
Watch the Action Live
For those not fortunate enough to attend the 6Star O’Neill Evolution in Davos, the finals for halfpipe on Friday, January 7th, 14: 30- 15:30 (CET), and slopestyle finals on Saturday, January 8th, 20:30-21:30 (CET), can be viewed live via webcast on www.ttrworldtour.com or on www.oneill.com/evolution. During the same week as the O’Neill Evolution, the inaugural 4Star Relentless BIG AIR Stuttgart will be taking snowboarding to the city of Stuttgart in Germany on the 5-6th January 2011. And, the week immediately following the Evolution riders will be heading to the 6Star Burton European Open, scheduled for January 8th to 15th in Laax, Switzerland. Check out ttrworldtour.com for the latest news, photos and video from the Swatch TTR World Tour.
Wednesday, 29 December 2010IASUS Concepts is issuing a call for the most jaw-dropping winter sports action photos for its Show Us Your Shred Photo Contest. Entrants are invited to show off their snowboarding prowess for a chance to win IASUS audio gear.
IASUS XSound 2 Helmet Speakers
Packed into the ultra-slim steel casing is a premium audio driver that provides all of the full-range bass and treble the user needs to fully enjoy their music. Heavy-duty 3M Velcro patches provide for extra-secure attachment and the in-line one touch volume knob allows for precise control of the acoustic experience.
IASUS Mobile Amp
The world’s smallest and lightest hi-fidelity amplifier is compatible the majority of portable media players and headphone models. It maximizes headphones' audio range and volume with minimal distortion while increasing the total amount of playtime of media players.
The Grand Prize Winner of the photo contest will receive the XSound 2 Helmet Speakers and an IASUS Mobile Amp. Second Place Winner will receive the XSound 2 Helmet Speakers only, and Third Place will receive the IASUS Mobile Amp. All prize winners and runners-up will have their credited photos featured on the IASUS website, Facebook page, and IASUS media partner sites.
Photo submissions must be engaging depictions of the spirit of winter sports. An IASUS Concepts panel will judge each entry on its composition, creativity, and ability to drop jaws. Submissions will be accepted until February 28, 2011 and contest winners announced in early March.
How to Enter:
Only digital photos will be accepted. Each entrant may submit up to five photographs. Entries may be submitted in image file formats JPG, PNG, and GIF formats in the highest resolution possible to IASUS Concepts at pr@iasus-concepts.com with the subject line “IASUS Photo Contest Submission.” Images may be no larger than 5 MB and must include the submitter’s name and their preferred contact information. Contact information will remain confidential and used only to alert prize winners. Entrants please review the contest guidelines at http://www.iasus-concepts.com/news/photo_contest.html before submitting.
About IASUS Concepts, Ltd:
Founded in 2001, IASUS Concepts Ltd. is an innovator in industrial design and technology development with headquarters in Asia and resellers all over the globe. IASUS Concepts focuses on creating unique and innovative niche market electronic products for personal and professional use.
At IASUS, each concept is developed by our team of experienced engineers and highly creative designers whose wide-ranging expertise allows our products to make and continuously elevate new standards. Our team’s passion for fresh ideas is what drives us to maintain a constant pace of innovation with intuitive, functional designs. Each product is the unique end result of a design process in which our team refines every detail for function, purpose, and intuition. This is the IASUS difference.
Tuesday, 28 December 2010SPY’s team rider Louie Vito is on a tear!
Louie Vito won the first Grand Prix of the 2010/2011 season at Copper Mountain, CO, December 8-11th by dusting off his double corks and stomping his first run. Despite the unfavorable winds and blizzard conditions, Louie kicked off the season in serious fashion perfectly stomping his first two hits with a frontside stiffy, a backside 9 and a front 10.
Check out his winning interview and run. Visit Transworld SNOWboarding to see Louie’s entire winning U.S. Grand Prix run.
Louie wears his SPY+ Trevor signature snow goggle to match his kit. Visit your local SPY+ snow retailer and snag one up before they’re all gone!
The SPY+ brand has supplied not only the fashion to suit your passion; it has been a market leader in eyewear related technology. The SPY+ Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. SPY+’s polarization treatments supersede existing eyewear standards with its premium injected Trident polarized lenses. The lenses effectively eliminate more than 99 percent of blinding glare for precise, unobstructed vision. Look for SPY+ to keep pushing the boundaries for both taste & technology! Stay on top of all the biz at spyoptic.com.
Monday, 27 December 2010Innsbruck, Austria – December is usually the strongest month of the year for urban shred, so now’s the time to get the most out of your Forum Contract – every team rider’s go-to deck for slaying the streets. Every person who buys this board is eligible to go online, sign up to be on The Contract Team, and win some photo incentive cash by sending in their best urban riding shots!
Once you sign up for the team at http://www.forumsnowboards.com/team/contract you’ll be listed on the Forum website and you can email your best urban shots hitting rails, wall rides, re-directs, roof gaps, or anything else in the streets to TheProgramContests@gmail.com. You must be on the team before you enter photos.
Photos must be submitted before the last day of each month to qualify for a chance to win cash and/or other gear. Winning photos will be posted every month on The Contract Team Blog as well as the Forum and Contract Team Facebook pages. This goes on every month so take advantage of the Forum Contract you signed and make it happen. Take it to the streets.
Friday, 24 December 2010The North Face brand presented its five-year vision and strategies for growth at an investor meeting today in New York City. Based in California, The North Face is dedicated to enabling exploration through the design of premier and technical products that meet the specific needs of skiers and snowboarders, climbers, runners, hikers, backpackers, and mountain enthusiasts around the world.
At the heart of The North Face product and marketing strategies is its team of 70+ elite athletes globally, whose experience using our products in extreme conditions is the base for the brands technical heritage and a source of inspiration for consumers around the world.
The North Face product strategy is athlete-tested and expedition-proven. We partner with the world's most innovative textile companies to develop proprietary and branded materials that deliver specific product solutions for specific consumer activities.
One current example of The North Face product innovation is the Kishtwar jacket, introduced this Fall, that incorporates an exclusive new fabric, Polartec Power Shield Pro, which delivers the best combination of weather protection and breathability ever offered in a single fabric. The North Face Kishtwar jacket was awarded "Gear of the Year" by Outside magazine.
To drive greater awareness of the brand's unique stories and products, investments in marketing increased 45% in 2010. This increase is delivering over 1.8 billion media impressions in the U.S. alone, and supporting continued development of the brand's digital strategy. A media and TV campaign to promote the brand's presence during the 2011 Winter X Games was launched in November, continuing through January.
Source: www.businesswire.com
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