CHAOS Headwear Keeps Vail Valley Covered

SATURDAY, 29 NOVEMBER 2008
Submitted By: Mariangela Silvestre

CHAOS Headwear and Vail Valley Foundation (VVF) continue their collaborative sponsorship agreement for the third year. Chaos custom designs and distributes participant gifts, as well as co-branded event merchandise, including caps and beanies, that will be available at retail outlets during the upcoming 2008/2009 season.

Slated for December 4th – 7th, the 2008 Birds of Prey dates and race schedule were recently confirmed at the International Ski Federation's (FIS) congress in Cape Town, South Africa. The 2008 Birds of Prey World Cup Race Week will include men's downhill, Super-G, Giant Slalom and Super Combined events.

Birds of Prey World Cup is happening in 10 days! VVF and Chaos expect the snow to be great. This world event is the catalyst to ski season kick off in Beaver Creek and Vail. Directors of marketing and sales, sales representatives, major promoters and sponsored athletes from across the United States and around the globe will all gather for this winter sport event, unleashing both this exciting downhill sport and the 2008-2009 retail season. The Birds of Prey World Cup boasts the best and fastest the world has to offer in adrenaline skiing. The development of the Birds of Prey men’s downhill course in Beaver Creek is now recognized as one of the top downhill courses in the world and the only men’s downhill in the United States.

This partnership has been monumental for the Chaos brand in expanding its consumer base and retail demand. This year there will be even more swag in the VIP tents and at evening events. Chaos will supply a specialty line of caps and beanies reflecting the individual energy and specific demographics for Vail Valley events, all of which have enormous audience appeal.

The next Chaos and VVF event in this program is the American Ski Classic in March, 2009. The Classic brings together skiing legends, sports, entertainment, celebrities and corporate America on the slopes of Vail Mountain during peak spring conditions. This event combines the thrill of both professional and amateur ski racing with an array of entertainment options for fans of all ages. In its 26th year, the American Ski Classic is the oldest and largest skiing competition and festival of its kind in North America.

“The Chaos-VVF team has created an ideal situation with added value gifts that create demand at retail outlets in support of the foundation, and allow the retailers to benefit from the thousands of participants and visitors wanting event memorabilia. Chaos Headwear is honored to be selected as a partner to a foundation with so much depth, integrity and an absolute dedication to community.” explains Gary Supple, U.S. Sales Director for Chaos Headwear in Steamboat Springs.

Since 1981 VVF has been a nonprofit organization committed to providing leadership in athletic, cultural, and educational endeavors to enhance and sustain the quality of life in the Vail Valley for its residents and guests.

For more details on this news, please contact Beth Cochran at cochran@whatsuppr.com or 406.579.7909.