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Smith Partners with the World's Biggest Brands

WEDNESDAY, 24 JANUARY 2007

KETCHUM, IDAHO - As an encore to the most popular and demanded goggles of last season, Smith Optics is moving into the future with two new Special Edition goggle designs.

Fueled by success and spotlighting exclusive material partnerships, both the new 3M Black Boutique, featuring 3M Scotchlite™, and the Aspen Boutique, incorporating Crystallized™ With Swarovski® detailing, bring sophisticated and super clean looks to the table.

“We really wanted to create clean, sophisticated designs that match up well with a lot of the top-end apparel that you see on the mountain,” said Eric Carlson, Smith Optics’ Director of Product Development. “These Boutique Special Editions are a strong indicator for Smith Optics in terms of the directions that design partnerships will be taking us.”

A stark contrast to loud and busy designs, the Special Edition 3M Black Boutique goggle delivers on the design premise that “black is the new black.” Subtle and precise lines on the goggle front are paired with a metallic thread woven into the strap and a reflective icon created with 3M Scotchlite™ Reflective Material. Off the hill, the luxe design continues with the 3M Black Boutique’s distressed leather hard case.

Available models for the 3M Black Boutique include the new I/O ($160), the Phenom ($150) and the Prodigy ($135).

The Special Edition Aspen Boutique: Crystallized™ with Swarovski® follows the resounding success of Smith’s Crystal Edition debut (2006). Due to the incredible results of that program, Swarovski® personally invited Smith to expand on their limited partnership program.

The result is an inspired and sophisticated design that incorporates an extravagant crystallized icon onto a white brocade-patterned strap. Sure to impress, the Special Edition Aspen Boutique comes with a women’s goggle handbag, lined with microfiber cloth and adorned with a Smith pendant.

Offered exclusively in the Anthem, the Special Edition Aspen Boutique is available in four lens options: Ignitor Mirror, Gold Sensor Mirror, Sensor Mirror, or Platinum Mirror ($120).

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