White Sierra is a company with a 27 year heritage of successfully serving the outdoor and snow sports customer. Our customer looks for apparel that is durable, accessible and perfectly suited to their adventures in the outdoors. Our inspiration comes from the San Francisco Bay area where we work, & the sunny beaches, shaded redwoods & snowy peaks of the Sierras, where we play.



Freeboard Jacket (Men)
Board and freestyle inspired, the Freeboard Jacket is part of the Inversion range. This technical jacket is waterproof/breathable and made from 100-percent Nylon Granite Cloth Faille. It features a zip-off hood, an inside security pocket and an inside goggle pocket, storm skirt with stretch mesh and underarm pit zip vents. Available in Caviar/Moon Rock, Oak/Dark Taupe, and Sage/Stone.





Phoenix Jacket (Women)
This jacket has it all from style to technical features. It's waterproof and breathable and made from 100-percent Nylon Backcountry Faille with a Microtek II Fleece lining. A zip-off hood, underarm pit zip vents, an inside mesh pocket, inside secure zip pocket and storm skirt with stretch mesh are just a few of the features of this women's jacket.





Fusion Pants (Men)
This stylish pant is made from 100-percent argyle printed nylon taslon, is polyfill insulated and waterproof/breathable. The Fusion pant is part of the Inversion line, which is designed with board and freestyle in mind. The partial elastic waist makes these pants comfortable with a good fit. It also features two hook and loop secure back pockets inner leg zip vents, front fly, articulated knees for durability and gaiters with elastic gripper. Available in Pewter Argyle and Dark Taupe Argyle.




Header Jacket
This new girls jacket is as tough as it is cute. Pint-sized fashionistas will love wearing this stylish, waterproof/breathable jacket for every adventure in the snow. Features of this polyfill insulated jacket include an attached stowable hood, Microtek II Fleece padded collar, zip secure forearm pocket, inside pass pocket and inside name tag. Available in Milky White/Spring Green, Aegean Plaid/Haze, Smoke Gray Plaid/Smoke Gray and Pale Blush/Milky White. $75 retail.




Punch Jacket
Ideal for winter fun, this new durable, polyfill insulated jacket is waterproof and breathable and features an electronics pocket to keep MP3 players secure. An inside clear pass pocket and inside name tag will assure your child has all necessities for a full day on the hill. Available in Insignia, Deep Red, Pewter Plaid and Deep Brown Plaid. $75 retail.




Action Kids Bib
Made from 100-percent Printed Aqua Shed Polyester and polyfill insulated, these new bibs are waterproof and breathable to protect kids from the elements and keep them dry and comfortable. Adjustable shoulder straps and an adjustable growth leg allow for growing kids and use for more than one season. Available in Checkered Plaid Frost, Black, Pewter and Checkered Plaid Iris in sizes 4/5/6/7. $35 retail.