Option Snowboarding Shop
Welcome to our Option Gear Shop where you can find all Option products that we have in our database.
We have a total of 13 Option Products in the following categories:
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Our Shop Admnistrators hand pick products and these are our Option Hot Picks:
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Bella - Womens FreeRide
Strap into the Option Women's Bella Snowboard and rip down the steeps. A lightweight, uni-directiona ...
$275.97
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Mirror FreeStyle
Ride the Option Mirror Snowboard when you can't play on pavement. With a skateboard-like ride, this ...
$251.99
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Motive - Mens FreeStyle
Prepare an alibi before you leave your footprints on the Option Motive Snowboard. This flexy freesty ...
$236.95
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Dufficy FreeStyle
Option asked pro rider Chris Dufficy for the specs on his dream shred. The result is the progressive ...
$383.96
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Signature FreeRide/FreeStyle
The Option Signature Snowboard gives you medium flex for a super-versatile ride that's begging you t ...
$275.97
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Franchise Wide FreeStyle
If you're an intermediate level rider looking for a great do-it-all freestyle board, check out the O ...
$383.96
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Franchise FreeStyle
The Option Franchise Snowboard's versatile all-mountain-worthy flex pattern and playful sidecut make ...
$287.97
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Sansalone FreeRide
My new ‘creepy freaky circus’ board graphic is definitely one of my all time favorites. The twisted ...
$287.99
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Ten years ago, when few people supported the snowboard industry, two friends decided to take a risk and go into business for themselves. Grant Wellington and his partner purchased equipment from a bankrupt snowboard manufacturer in Alberta and set out to make the "Best Boards in the Biz". Though they only produced a modest 300 boards their first season, Wellington planted the seed for Canada's most successful snowboard company. Over the following years, production increased exponentially and the company changed from 'Never' to 'Option'. In 1994, Wellington sought out businessman Geoff Power, to take over the company as President and CEO. Bringing with him a vast resource of knowledge in marketing and business management, Power quickly helped the company develop into the multi million-dollar corporation that it is today. With the acquisition of NFA (No Fixed Address) in 1997, Option expanded to incorporate the clothing industry; specializing in "Snowboard" Outerwear and "Skater" Streetwear.
Since 1992, Option and NFA has won numerous awards of excellence, most notably the BC and Canadian Export awards, and recognition as one of BC's Best Managed Private Companies. The Option and NFA Team riders, managed by Chad Perrin, have also gained worldwide recognition, and have graced the cover pages of such prestigious magazines as "Snowboard Canada", "Transworld Snowboarding", "Snowboarder", and Japan's "Snowing". In the recent spring 2001 issue of 'Snowboard Canada Magazine" Option was counted amongst the top 3 brands recommended for purchase, also, the Option "Signature" board was voted by the top riders as one of the top ten boards for 2001-2002 and the Option 'Mirror' was voted as one of the top ten freestyle boards for 2002-2003 by Transworld Snowboarding Magazine.
With riders like Joni Makinen, and Kevin Sansalone test riding each year's boards and even designing their own models, Option has been able to maintain a level of excellence above and beyond its competitors. The design team, lead by originator Grant Wellington, uses Option's pro riders as a sounding board for new ideas, thus keeping the company on the cutting edge of Snowboard technology. NFA Outerwear clothing undergoes a series of rugged tests by the NFA "winter team" .
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