Oakley Snowboarding Shop

Origin of the Species
It started with a single idea. A mad scientist looked at a product and saw an opportunity. Jim Jannard created a world’s first – a motocross handgrip with a unique orbicular design, engineered to fit a competitor’s closed hand. The year was 1975. It was the beginning of Oakley Inc. (NYSE: OO), a technology company that would soon be fueled by a raging distaste for mediocrity and a fierce devotion to innovation.

Today, Oakley is driven to seek out problems, create solutions, and wrap those solutions in art. The company’s obsession with innovation has built a legacy of science, sculpture, and defiance of conventional thinking. Reinventing the concept of eyewear was only the first step. The passion that ignited the optical industry is now unleashed on high-performance footwear, wristwatches, apparel and accessories.

Mad Science
More than 600 Oakley patents and 800 trademarks have been born in the depths of a design bunker, given form with stereo lithographic computer modeling, and brought to life in CAD/CAM liquid laser tanks. The finished prototypes are tested with spectrophotometers, environmental simulation chambers and ANSI Z87.1 impact rigs. And the journey does not end there. New inventions are evaluated in real-world scenarios, punished and field-tested by the world’s top athletes who expose them to every conceivable abuse.

From pure titanium to ballistic Kevlar®, the finest materials available are fused and sculpted by custom-built machines that redefine the standards of precision engineering. Detonation containment bunkers vaporize precious metals. Vacuum plasma generators devour kilowatts of electricity. Mass impact accelerators push the boundaries of physics. Only then can an innovation receive the Oakley icon.

Unleashing the Icon
The passion and precision of mad science is echoed in its presentation to the consumer. Retailers are carefully selected for their ability to add value to the Oakley brand through service and image. The company devotes resources to educating sales staffs and maximizing product positioning. While staying true to its philosophy of selective distribution, Oakley continues to target specialty retail shops for further market penetration, opening new vistas of unmet demand and untapped resource.

A Global Brand
Infiltrating more than 70 countries around the world, Oakley has established itself as a global icon. Localized strategies of marketing and distribution maintain brand image and consistency among varying climates, cultures and continents by direct operations in Europe, Australia, New Zealand, South Africa, Mexico, Japan and Canada. In other parts of the world, the integrity of the brand is safeguarded by carefully selected distributors who present Oakley products to their markets with local expertise.

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Our Shop Admnistrators hand pick products and these are our Oakley Hot Picks: